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99.8%
Of participants want IPG Mediabrands to host more social impact events
91.6%
Of participants would recommend a Visit.org experience to a friend
Challenge
With 20,000 employees, IPG Mediabrands is dedicated to creating a workplace environment where diversity, equity, inclusion, and belonging (DEIB) is prioritized. Visit.org was tasked with streamlining and managing IPG Mediabrands’ DEIB programming and equipping the company’s CSR team with tools to host meaningful social impact experiences that support local communities.
Solution
Prior to the Visit.org partnership, IPG Mediabrands’ DEIB events involved hiring speakers for panels. Jillian Morgan, IPG Mediabrands’ director of community and wellness, wanted to redirect the company’s social impact funds to support local DEIB missions. Jillian and her dedicated Visit.org account manager worked closely to create programming strategies around key observance dates, such as Pride Month.
Result
IPG Mediabrands now hosts virtual experiences ranging from DEIB workshops to drag queen bingo. Jillian easily books experiences using the Visit.org platform and measures the success of events by calculating employee participation and individual anecdotes from Visit.org’s post-event survey tool. With Visit.org, Jillian knows that every CSR dollar improves employee belonging and invests in the wider community.